Beware of the Blog

Beware of the Blog

So here we are, blogging about blogging! Yes, it’s the ever-growing outlet for experts establishing themselves as an authority in their field, a platform for a multitude of marketers and of course a HUGE content feeder for search engine optimization. What a great outlet to vent, create a unique “voice”…

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The Next Wave of Media Buying…Understanding Programmatic Media

Imagine the day when practically all of your digital, television, radio and billboard purchases are made for you, instantly as demand grows or shrinks for that advertising space? From the onset of major online advertisers like Google Adwords, along with advanced ad serving technologies, programmatic media orautomated “programmatic marketing” has raced into the strategic forefront…

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