The Importance of Graphic Design in Social Media… and Everywhere Else.

Can you say, “desensitization?” OK, neither could I when I first typed it out. Let’s face it… Tweets, Shares, texts, alerts, instant messaging, remarketing, in-feed ads (the list goes on…and on) both on Websites and mobile devices are overloading our senses. It should come as no surprise that your customers, are becoming desensitized. Because of this, what was once thought to be a dying art, has resurfaced. Now, more than ever, eye-catching graphic design is an integral part of nearly every successful social media campaign. Why? For every good story, content share or sales vehicle (yep, your website, emails, ads, lead magnets, social pages, presentation pieces, etc.), great imagery catapults viewer interest, attention and engagement.

So, as I write this blog, realizing I need a compelling image to go along with it, I want to throw a few stats your way that may help convince you of the importance of imagery on social media. Photos and graphics are, of course, the foundation of many popular social platforms. Tweets featuring images see 88% more retweets than tweets with links and 19% more retweets than those that are text only. Facebook posts with an image typically see nearly 3x more engagement than non-image status updates, making eye-catching graphic design and your selection of photos more crucial than ever! LinkedIn’s, “Show Don’t Tell” tends to support this philosophy.

Studies show that viewers respond best to a first impression that includes an attention-grabbing graphic. Not only can the right design imagery in your social channels strengthen your brand, it builds trust with prospective buyers, can make your business seem larger and result in higher click-throughs. Much of this boils down to customer perception and impact on the actions they take. When’s the last time you spent more time reading through a dry whitepaper download over an easy-to-consume infographic?  Thanks to graphic designer hoarding sites, that are more about the buck than the impact imagery has on your business, “good” graphic design is easy to come by. However, “Great” graphic design, website design or digital design, differentiates at a higher level. That premium, emotion-driving, Creative Director level work that has a long shelf life and conveys consistency across your culture and brand promise, often comes through close relationships with design marketers that understand how visuals fit into your overall marketing strategy…both online and offline.